ACCA-SNAI年度峰会 - 现场票

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时间：2020年10月21日（星期三）

地点：上海市蟠龙路200号上海国家会计学院国际会议中心

Date: Wednesday, 21 October 2020

Location: International Conference Centre, Shanghai National Accounting Institute, No.200 Panlong Road, Shanghai

始料未及的疫情为2020年带来了一个艰难的开局。即使目前社会生活和商业活动已经恢复正常运转，我们也必须承认，社会和商业环境进入了一种长期新常态。在这样的环境下，企业和个人都需要警醒，去适应这个时代，去发展变革，去创新突破。

The unexpected COVID-19 pandemic brought a difficult start to 2020. Although social life and business activities have returned to normal, we must admit that social and business environment has entered a long-term new normal. In such an environment, both companies and individuals need to be vigilant in order to adapt, to transform, to innovate and to make breakthroughs in this era.

本届峰会，ACCA以“财务的时代使命”为主题，剖析三大关键词：适应力，变革力，创新力。

At this summit, ACCA will discuss three key words: adaptation, revolution, and innovation, which will dovetail with the theme - ‘Purpose of the Profession’.

适应力：疫情的发生刺激了某些行业的发展，也影响了原有的市场规律。当意料之外的情况发生，企业能否迅速调整自身运营和市场策略？这不仅是企业应对突发状况的能力，长远来看，更是在变化莫测的市场中持续生存的能力。对于财务个人而言，更是在企业中保持个人价值的关键。

Adaptation: The outbreak of the pandemic has stimulated the development of certain industries and changed previous norms and market rules. When unexpected situations occur, can companies quickly adjust their operations and market strategies? Adaptability refers not only to the ability of an enterprise to respond to emergencies, but also its ability to survive in unpredictable markets for the long run. For financial professionals, adaptability is critical in maintaining personal value in the enterprise.

变革力：如果说适应力是企业为了应对变化而具备的求生能力，那变革力则是企业成为佼佼者的核心。对商业动向有先见之明，能把握机遇，能推动企业内外部变革，这也从适应力进化成更深一步的变革力。作为财务人员，先于变化而变革，才能保持竞争力。

Revolution: While adaptation helps enterprises to respond to changes and survive, transformation turns enterprises into market leaders. Being able to foresee business trends, seize opportunities and successfully implement internal and external changes, these capabilities upgrade adaptation to transformation. As finance professionals, we must transform before external changes happen so as to remain competitive.

创新力：创新能力，是由创新和能力两个名词共同构成，是最高级别的能力。未来财务需要发挥财务人员参与业务管理的主动性和积极性，拓展财务工作内容边界，在相关领域不断突破创新，紧跟时代发展趋势，实现理念创新、信息技术创新、业务模式创新、方法工具创新。

Innovation: Innovative capability is an ability of the highest level. In the future, finance needs to give full play to the initiative and enthusiasm of finance professionals to participate in business management, expand the boundaries of financial work, make breakthroughs in related fields, keep up with the development trends of the times, and innovate in terms of new ideas and concepts, information technology, business models, methods and tools.

时代的浪潮只会向前，只有拥有勇气与智慧的人才能冲破巨浪！

The tide of the times will only move forward, and only those with courage and wisdom can make a way through the coming waves!